Glenmorangie has today officially announced the launch of its crowd sourced whisky,Taghta.
Over the past 18 months whisky enthusiasts from more than 30 countries around the world have helped to shape this extraordinary whisky. Only 12,000 bottles will be released globally, available exclusively to registered Cask Masters.
Launched in March 2013, the Cask Masters programme is the brainchild of Glenmorangie’s Dr Bill Lumsden, Director of Distilling & Whisky Creation – has invited members of the public to help influence every stage of bringing a new single malt to market: from the whisky itself, to its name, packaging design and photography.
“No other whisky has ever had consumers involved in all stages of the creation process".
Glenmorangie launches its Crowd Sourced Whisky
- Written by Jeannette Dambrink
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