The Glenlivet has announced the release of a new NAS core range expression; Founder’s Reserve, which has been created as the ultimate tribute to founder George Smith’s original vision to craft the definitive, smooth single malt whisky.
According to Laurent Lacassagne, Chairman and CEO of Chivas Brothers: “Founder’s Reserve brings to life the heart and soul of The Glenlivet - at its core is the perfectly balanced smooth and fruity flavour that The Glenlivet is renowned for. We are very proud to introduce this new expression during what has been an incredible 12 months for the brand, and which will enable us to meet increased demand for super-premium spirits with something unique to offer.”
The Glenlivet Founders Reserve, will be rolling out in markets globally from March 2015, complementing or replacing The Glenlivet’s 12 Year Old expression, depending on the country.
GLENLIVET INTRODUCING FOUNDERS RESERVE
- Written by Jeannette Dambrink
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